FOR IMMEDIATE RELEASE
3rd February 2013
Last year saw the phenomenal success of the annual ‘Wear Green for Premmies’ day, an event hosted by the L’il Aussie Prems Foundation and organisers are looking forward to this year’s fundraiser and hope to repeat that success again on Wednesday 3rd April 2013.
Wear Green for Premmies is a day where thousands of people in Australia and around the world wear green clothing or purchase wristbands to show their support and raise awareness of the trials and hardships of premature babies and their families.
Over the past two years, members and their families have joined in the celebration with photos being posted on the event’s page to show a sea of green in support of all children born too soon. Last year saw thousands of Facebook participants including eight hospitals and many businesses showing their support.
L’il Aussie Prems Foundation’s President and Founder Ms Julia Toivonen said the event is a truly momentous day each year.
“We have gained so much support for our event over the years, it is just phenomenal. So many of us know someone who has been touched by prematurity, this event is such a simple way for all of us to recognise the personal and unique journey that each family is faced with after giving birth prematurely” she said.
“It shows that people are enthusiastic about recognising the issue and social media is allowing the topic to hit mainstream interest.”
Part of the proceeds from wristband sales from the past two years of celebrations has been equally distributed to charities and causes all over the country but this year proceeds will be used to purchase items and are being donated directly to 2 Special Care Nurseries and 2 Neonatal Intensive Care Units all for the benefit of affected families. Participants don’t have to attend a physical event, but are invited to sign up to the Facebook event and encourage family and friends to wear green, purchase a wristband and fundraise online directly to support the cause.
Now entering into its third year of celebrations, the event and website has grown well beyond the expectations of Ms Toivonen who started the support website in 2007 after the premature birth of her first son at 27 weeks gestation. Ms Toivonen built the online support group as a way to reach out to new parents but also for her own family to gain support from others who had travelled a similar journey.
In late 2012, a committee was formed and the website soon became a registered not-for-profit charity. The committee comprises of parents themselves who are all long time members of the online community. The website and forum has blossomed over the past six years into Australia’s largest online community and forum for families with prematurely born children and sick newborns.
For photo opportunities with families in your state or further information:
Nicole Powell, Vice President (Communications)