Press Release: Wearing Green in Support of Premature Babies

Last year saw the phenomenal success of the annual ‘Wear Green for Premmies’ day, an event hosted by the L’il Aussie Prems Foundation. Organisers are looking forward to repeating that success again on Wednesday 9th April 2014.

525384_10151824293706124_1576006930_nThe ‘Wear Green for Premmies’ campaign is a day where thousands of people wear green to show their support of the 25,000 babies born prematurely in Australia each year. The day raises awareness of premature birth whilst highlighting the trials and hardships that families face after an early arrival. Over the past three years, the event has seen thousands of families joining in the celebration by posting photos on the charities Facebook page, showing a sea of green all in support of babies born too soon. Last year saw thousands of participants including eight hospitals and businesses joining the celebrations to show their support.

L’il Aussie Prems Foundation’s President and Founder Ms Julia Toivonen said the event is a momentous day in raising awareness of premature birth within the community.

“We have gained so much support for our event over the years, it is just phenomenal. So many of us know someone who has been touched by prematurity, this event is such a simple way for all of us to recognise the personal and unique journey that each family is faced with after giving birth prematurely” she said.

“It shows that people are enthusiastic about recognising the issue and social media is allowing the topic to hit mainstream interest.”

The event continues to make an impact by enabling the charity to donate equipment to nurseries each year. Last year, part of the proceeds were used to purchase an Apnoea Monitor, Digital Thermometers, DVD players and Cooler Bags donated directly to 2 x Special Care Nurseries and 2 x Neonatal Intensive Care Units. This year, the charity will support a further four nurseries being the Mater Mother’s Hospital (NICU), Royal Women’s Hospital (NICU), Dandenong Hospital (SCN) and the Royal Darwin Hospital (SCN).

Participants do not have to attend a physical event, but are invited to join the charities Facebook page, encourage family, friends and work colleagues to simply wear green, purchase a wristband or fundraise online to help raise vital funds. The funds raised will enable the charity to continue their important work, to expand on the services that they currently provide to families whilst supporting the hospitals and the community.

Now entering into its fourth year of celebrations, the event and charity has grown well beyond the expectations of Ms Toivonen who started the support website in 2007 after the premature birth of her first son at 27 weeks gestation. The committee comprises of parents themselves who have all experienced their own journey. The website and forum has blossomed over the past seven years into Australia’s largest online community and forum for families with prematurely born children and sick newborns.

For photo opportunities with families in your state or for further information:

Jenny Bradley (Secretary) | Julia Toivonen (President) |